I am an 18 year old student living in the UK and as everybody knows, uni involves a lot of drinking. I can usually get to about half a pint before the redness starts kicking in and after a little while im tomato red. I dont think my symptoms are as bad as some described on these posts. I get a quickened heartbeat and really red face but dont get sick or have headaches in the morning. Anyways, read the posts so decided to give the Pepcid AC max a go. Last night, took 1 20mg 2 hours after eating and about 40 mintues before drinking. Had a pint of strongbow at a moderate pace and started feeling myself getting hotter towards the end of the pint. Check myself in the mirror and i was only slightly tinted red - not noticable at all. I then went 2 drink a few bottles of bud. Whilst on my first bottle, i could feel my heart racing - but no way near as much as usual and felt my face going red. However when i checked in the mirror my face was still only tinted pink and nothing noticable at all. Read some posts about taking 2x 20mg tablets but the instructions say only take 1 tablet at a time so not sure on that. First experiment has been a success and will continue to keep experimenting.