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RedStart on Gizmodo!

:: Tuesday, October 26th, 2004 @ 10:39:50 am

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RedStart Design, Mandy‘s company, is on Gizmodo! Buy some rings, y’all. They’re very cool. You can see a photo of my sister on the product page. I took the photo. :)

More info from their site:

The Subtle Safety™ Defensive Ring (patent pending)

Some 1.9 million women are physically assaulted annually in the United States, and 15 percent to 25 percent of all American women will report a sexual attack or rape at some time in their lives, according to studies conducted by the Justice Department and Centers for Disease Control and Prevention. – August 15, 2004 ABC NEWS

The Subtle Safety� line of jewelry is a reminder to make safe choices. The Subtle Safety� ring is a expression of confidence. Orange whistles are garish and weapons can easily be turned against you. Subtle Safety jewelry is worn and available right where you need it.
| Oakland, CA | link | trackback | Oct 26, 2004 10:39:50
  • vinh

    very very cool ring… but must they market it for women… i would totally want a pair.. those are just too cool to be targeted specifically to women.

    you’d have to question their effectiveness though… just because a person has brass knuckles, doesn’t mean they know how to punch… go against someone that grapples and uses joint locks, and they’re useless. but i guess that’s marketing… your average person will feel safer having a weapon on them, than none at all i suppose.

    frankly, i think everyone should start walking about with wooden canes. what better weapon, and you wouldn’t get stopped by the police. :)

  • mark

    I agree, they shouldn’t market it just for women.

    In fact, I could see myself getting one about the same time i got the new iPod photo (http://www.apple.com/ipodphoto/).

    … maybe even one for each hand s

  • echeng

    they are definitely not effective as brass knuckles, and are’nt being marketed as such, especially since brass knuckles are illegal, aren’t they?

    it’s an image and confidence thing.

  • vinh

    you’re right, i went back and read the print. they don’t market it as a weapon, but rather as a reminder and an “expression”.

    “The Subtle Safetyâ„¢ line of jewelry is a reminder to make safe choices. The Subtle Safetyâ„¢ ring is a expression of confidence.”

    still cool nonetheless.

  • http://www.tammyloh.com tammy

    hey i like the jewelry. is this your friend you mentioned? that’s in florence half the time making jewelry?

  • echeng

    hey, tammy — that’s her! she’s the one that made my ring and my necklace.

  • http://www.myhomeoffice.org Mike Strock

    Interesting and nice rings. Will there be any questions during airport security checkpoints?

  • http://vanessa_au.blogspot.com van

    Somehow I don’t understand the messaging on the web site. Reminder to make safe choices and an expression of confidence? I don’t get it, what is the jewellry meant to do…the pieces other than the brass knuckles or whatever don’t seem different from other jewellry.
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